Laptop Computer Buying Guide – Your Guide to New and Used Laptops

There are no less than fifteen major laptop brands on the market today with thousands of models and configurations to choose from. Which one is right for you? Laptop Computer Buying Guide is here to help you find a laptop deal that fits your budget and meets your personal or business computing needs. Ultimately you want to buy the best laptop for the amount of money you are willing to spend. Along with detailing the laptop brands and models on today’s market, this site outlines the strategies, research techniques, and laptop buying tips that you can employ to help yourself secure the best laptop computer deal possible. Bottom line: You don’t need to spend an arm and a leg when buying a laptop computer unless your personal or business requirements dictate otherwise, and even then you can find a great deal.

Laptop Buying Tips – The first thing I recommend is reading the Laptop Buying Tips section to understand the options you’ll have to consider when searching for the best laptop computer deal. Processor

speeds, memory options, hard drive storage space options, wireless capabilites, laptop sizes, laptop weights, screen resolutions, audio options, pre-loaded software options, and a whole host of other features are covered in the Laptop Buying Tips section of this site.

Once you have a feel for the laptop buying process and the decisions you’ll have to make along the way, it’s time to find a laptop computer that meets your needs. There are three main ways to utilize this site in your search for the best laptop computer deal:

Laptop Computers by Brand – If you have a certain laptop brand or maufacturer in mind then you can go right to their section of this site and learn about their models, pricing, and overall buying process. See the navigation menu on the left-hand side of this page.

Laptop Computers by Price – If you have a laptop computer budget that you want to stick to, you can choose one of the price ranges that I have set up and then view the various laptop brands and models within each section. See the navigation menu on the left-hand side of this page.

Laptop Computer Stores – If you are open to buying both new and refurbished laptop computers, then also check out the Laptop Computer Stores section of this site as it details both buying direct from the laptop manufacturer and purchasing from an online computer store that sells various laptop brands. It does pay to consider all options when searching for the best laptop computer deal.

If you’d like to stay up to date on the latest laptop computer news and deals then consider subscribing to the Laptop Buying Blog or my monthly e-zine which is run through LCBG’s parent site Computer-Deals-Guide.com. Feel free to contact me if you have any questions/comments about buying laptop computers. Thanks for visiting and best of luck in your quest for an affordable laptop that meets your computing needs.

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Google will track your spending

Google is planning to track billions of credit and debit card sales to compare online ad clicks with money spent offline.

The company will allow advertisers to see whether online ad campaigns generate offline sales.

Announcing the service, Google said that it captures around 70% of credit and debit card transactions in the US.

Critics said it represented another blow to privacy.

Google also announced a separate monitoring product in a blogpost, saying: “For the first time, Google Attribution makes it possible for every marketer to measure the impact of their marketing across devices and cross-channel – all in one place.”

The company has vast amounts of data on net users, from services such as AdWords, Google Analytics and DoubleClick Search which combine details about the ads displayed on devices with what has been searched for in Google.

Google can also collect location information from phones, allowing it to work out when a user has seen an ad, and whether they have searched for the product advertised and gone to an offline shop to buy it.

Privacy concerns

It introduced store visit measurements back in 2014, using the location data on mobiles to track when people visited a store.

“In under three years, advertisers globally have measured over five billion store visits,” it said.

It added that Google’s “third-party partnerships” already capture approximately 70% of credit and debit card transactions in the US, but did not reveal who the partners were or how information was captured.

Credit cards

 

Google will not have access to the details about what individuals spend – instead they learn the value of all purchases in a certain time period.

“While we developed the concept for this product years ago, it required years of effort to develop a solution that could meet our stringent user privacy requirements,” a spokesman said.

“To accomplish this, we developed a new, custom encryption technology that ensures users’ data remains private, secure, and anonymous.”

“What’s really fascinating to me is that as the companies become increasingly intrusive in terms of their data collection, they also become more secretive,” Marc Rotenberg, executive director of the Electronic Privacy Information Center told the Washington Post.

The measurement of store sales will be aggregated and anonymised and no location data will be shared with advertisers.

‘Creepy’ adverts

Users can opt out of the service by going to their ads setting page and unchecking the box that says: “Also use Google Account activity and information to personalise ads on these websites and apps and store that data in your Google Account”.

Users can also disable personalisation for all Google ads. And they can pause or delete their location history.

Google office

The service is currently limited to the US – and would likely hit barriers if it was rolled out in Europe, privacy campaigners say.

The upcoming General Data Protection Regulation aims to tighten the ways online firms use and collect data and will require online firms to get explicit consent from consumers about data use.

“The one thing people regularly state as ‘creepy’ online is when an advert follows them around the internet. These plans appear to extend ‘creepy’ into the physical world,” said Renate Samson from Big Brother Watch.

“If people want to avoid having their shopping habits monitored on the high street by Google, by shops or by banks they should restrict the amount of data they hand over.

“Companies track and monitor in order to advertise to us. If we don’t want them to do that, take control; don’t give your email address for a digital receipt, check the terms and conditions, avoid using loyalty cards and where possible choose to pay with cash.”

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